• Power of Video -- Passing on the skills and tools of filmmaking and helping local activists and artists make media for little or no money are important ways to support a sustainable grassroots movement.
  • Power of People – we support efforts to strengthen the voices of disenfranchised communities to promote self-determination, human rights and a more just society. 
  • Harm Reduction - Technology is a powerful tool that can be used to exploit, to extract, to mislead, to control and to spy.  We believe in the hands of the people this tool can also be used to hold people in power accountable.
  • Amplification -- we want to be a bullhorn for voices of people who are regularly silenced in society.
  • Community/Self Care -- we believe that everybody is integral to responding to needs in a community and so we promote self-care so that we can respond with care when there is a need in our community.